Cadi Palmer—Christian Copywriter
If we haven’t met, yet—hi, I’m Cadi.
I’m a Christian copywriter who loves helping ministries, publishers, and faith-based brands put their God-given message into words that feel personal, uplifting, and life-changing.
I believe words matter deeply. They can point someone to Jesus, spark a lightbulb moment in a Bible study, or give a weary heart the courage to take one more step of faith. That’s why I don’t just write “marketing copy.” I write messages that meet people where they are—and gently guide them toward hope, truth, and action.
When I work with you, I’m not just creating content. I’m coming alongside you in your ministry, praying over every project and making sure every word is both biblically sound and beautifully compelling.
My ministry promise: I help Christian publishers, ministries, and nonprofits share their message in ways that encourage spiritual growth, inspire people to take the next step of faith, and honor God’s Word without compromise.
Here is a look at different types of writing that I can create for your ministry—each one rooted in Scripture, crafted to connect with the heart, and written with a compelling purpose.
1. Devotional Writing
Faith That Works in the Waiting (Day 5)
We live in a world that wants everything now—same-day delivery, instant answers, quick fixes, and no delays. But God’s timing is never rushed. He invites us to wait, not as punishment, but as preparation. As Psalm 27:14 reminds us: “Wait for the Lord; be strong, and let your heart take courage; wait for the Lord!’ Your waiting is not wasted. It’s shaping your heart to come closer to his heart. It’s giving you a chance to rest as he gently prepares you for what comes next. Click here to see my devotional blogs.
2. Press Release and Media Kit
3: Book “Back Cover” Copy
Title: Anchored: Finding Peace in the Storm
4: Email Marketing Sequence
Project: Launching a Women’s Bible Study
Email 1: Short devotional + gentle introduction to the study’s theme. Link to buy the workbook with an early sign-up bonus—a special, one-time discount coupon to be used on the workbook plus any other items in the store that are purchased at the same time.
Email 2: Overview of the study’s benefits, group connection, and link to buy the workbook.
Email 3: Final reminder with an encouraging “see you there tone and a discount code to use only on the workbook that expires in 3 days.
Email 4 (If purchase is made) Welcome to the bible study! Please introduce yourself in our private Facebook group. We can’t wait to meet you.
Email 5 (After bible study ends) What a wonderful blessing it was to have each one of you who could join us for this Bible Study. As we made new friends and worshipped our Savior together, we learned ____. If you were unable to join us, please sign up to hear about our next available Bible Study.
Copy: When life’s storms hit, where do you find your anchor? In Anchored, you’ll discover how to hold fast to Christ no matter what comes. Through biblical wisdom, heartfelt stories, and practical encouragement, bestselling Christian author Jane Autry will guide you to find your harbor and rest when the waves tower over your head.
5: Social Media Campaign
Click here to view social media posts.
Theme: New Children’s Ministry Curriculum
Day 1 Launch Post:
Graphic Idea: Kids standing in a classroom enthusiastically with hands raised high, singing.
Post Copy: God Writes the Ending
This Sunday, give your kids more than a Bible story—give them the promise of hope in a tumultuous world. In our new curriculum, “God Can Change the Story,” kids step into the most impossible scenarios in the Bible that any kid could face—and see what God can do for his children.
Day 2:
Graphic Idea: Kids standing in front of a parted Red Sea with wide eyes.
Post copy: “NEW for Kid’s Sunday School”
What if you were a kid trapped at the Red Sea…and the only way forward was a miracle? In our NEW children’s curriculum, “God Can Change the Story,” kids step into the ancient sandals of children in the Bible to discover what a faith walk is!
Day 3:
Graphic Idea: Young David looking up at Goliath.
Post copy: “Steps of Faith for Kids”
In our NEW Sunday School Curriculum, “God Can Change the Story,” kids learn what faith can do. It’s no fun when someone bigger and stronger makes fun of you, but when David feels tiny in front of a giant, he learns that with God, he can do anything God wants him to.
6: Event Promotion Page
Event: Women in Ministry Live Conference
Headline: Refresh Your Soul and Renew Your Purpose
What to Expect: “A Weekend at the OASIS.”
Come worship with us! We will minister to your servant’s heart with renewal and refreshment during this weekend designed exclusively for women in lay ministry. With practical nourishment from our speakers, beautiful worship sessions, and a chance to connect with others, you will be reminded that our God is the God who sees you in the desert and enlarges your borders.
CTA: “You are never alone on your journey of faith.”
8. Facebook Ad
Join our Lifewalk communty for women 25-35
Target audience: 25-35 year-old Christian women seeking community
Primary text: Connect through faith in a meaning-filled group of like-minded women who want to share their lives.
Headline: Heart hugs!
Description: We can't wait to meet you.
9: Product Description
Product: Journaling Bible
Listening to his voice. Waiting on Him. Writing your response. Journaling is a precious part of your quiet time and this Bible is designed for reflection—with wide margins for your thoughts, smooth pages, and a layout that invites you to come closer to the one who loves you most.
Thank you for taking the time to view a few of my writing samples!
Please feel free to read a sampling of the kind of 800-word devotional-style blog posts that I can write for your ministry. *Click Here*
In addition to the writing samples included on this website, I can provide other samples upon request. I have ghostwritten book-length manuscripts, women’s Bible studies that are grounded in the Scripture, and thought leadership-style articles for Christian leaders of nonprofits. I am a certified direct response copywriter, and with my master’s degree in creative writing, I write for God’s glory. As an experienced Christian writer, supporting your writing needs is my ministry.
Please note: As a ghostwriter and a direct response copywriter for many different brands, I am capable of capturing your brand’s “voice” and adapting stylistically. Part of my responsibility as a writer is to absorb the voice of the brand I am writing for, understand the target audience/ideal client of the brand, considering their needs and solutions, and adapt my style and voice to align with the brand. Writing strategically using time-honored copywriting principles in a way that honors God and blesses people: this is my mission.
That being said, the voice that is used throughout my portfolio of writing samples is my own. I am more than happy to accommodate your request to write a trial sample for your brand. If I can make things easier for you and free up your time so that you can focus on what you need to focus on, that is my goal!
Serving Him,
Cadi Palmer